21c Museum Hotel by Jonah Freeman and Justin Lowe
Station to Station, a public art project made possible by Levi’s®, spans the month of September across the United States. Setting forth as an initiative to help push the boundaries of creativity and discovery through various pillars of culture including music, art, food and film. The project itself is manifested via a physical train that traverses from East out to West, ending on September 28 in Oakland, California. Join the project at levi.com/makeourmark.
While any ordinary train may seem like a restrictive space, the refitted Station to Station train provided an interesting artistic playground hallmarked by the Levi’s® car full of vintage implements that were reengineered as digital tools for modern day use. The tools included a 1901 Underwood No. 5 Typewriter linked to Twitter, a 1939 Graflex Speed Graphic Camera and 1953 Bolex B-8 Video Camera linked to Instagram and a SoundCloud-enabled 1953 Gibson ES-125 Guitar. The Levi’s® car was joined by other creative cars dedicated to both live music recordings and multimedia editing.
Wild Style. An eclectic, poptastic concept store brought to you by the creative minds behind street wear brand Joyrich, Founder Tom Hirota and Creative Director David Melgar.